The Main Street approach has eight guiding principles that set it apart from other redevelopment strategies:

1. Comprehensive

No single focus – such as lavish public improvements, “name-brand” business recruitment or endless promotional events – can do the job. Downtown revitalization requires a comprehensive strategy.

2. Incremental

Small projects and simple activities lead to a more sophisticated understanding of the revitalization process and help develop skills to tackle more complex problems and ambitious projects.

3. Self-Help

Nobody else will save Main Street. Local leaders must have the will and desire to make the project successful. Continued long-term success depends on the involvement and commitment of the community.

4. Public-Private Partnership

Both the public and private sectors have a vital interest in the economic health and physical viability of the downtown.  Each sector has a role to play, and each must understand the other’s strengths and limitations so that an effective partnership can develop.

5. Assets

History is on our side. Main Street must capitalize on the unique assets it already has, like the distinctive buildings, friendly shop owners and a human scale that give people a sense of belonging and pride.

6. Quality

Built to last. Quality must be emphasized in every aspect of the revitalization program; this applies equally to each program element, from storefront design to promotional campaigns to volunteer recruitment.

7. Change

Skeptics turn into believers. Almost no one believes Main Street can really turn around... at first. Changes in attitude and practice are slow but definite – and essential. Public support for change will build as the program grows.

8. Implementation-Oriented

Make a difference TODAY. Most towns have enough plans collecting dust on the shelves to last them through the century. Main Street focuses on activity that creates confidence in the program and creates visible changes that are a reminder that the revitalization effort is underway. Main Street plans for the future while creating change NOW.