·  Protects the existing tax base: The Main Street program protects and enhances private investment in banks, businesses and commercial property as well as public investment in streets, sidewalks, water and sewer lines.

·  An incubator for new business: A viable downtown offers opportunities and incentives for the new entrepreneur such as lower rent and technical assistance.

·  Attraction for industrial development: Downtown reflects the overall image a community projects to potential investors. An invigorated downtown makes a very positive statement about the whole community.

·  Provides a point of focus and stability: A vibrant downtown gives the whole community and region a sense of pride and positive self-image. It serves as an anchor for the community, providing stability necessary for economic growth.

·  Preserves the historical fabric of the community: In a healthy downtown, property owners are more willing to invest in and maintain historic commercial buildings, thereby preserving an important part of the community and Kansas' heritage.

·  Attracts new business, creates jobs and strengthens service and retail markets: By diversifying the business mix and recruiting new businesses, dollars that would be spent elsewhere are spent locally.